2011-2020: CMO of WOLFSBLUT • Today: Business Growth Consultant

Thomas Bernadotte

The WOLFSBLUT Story in essence


WOLFSBLUT

  • has initiated the trend of all natural, species-appropriate diets for dogs,
  • has revolutionized the dog food market with its healthy diets,
  • became the fastest growing dog food brand and
  • is the most copied dog food brand in Germany today.
Thomas Bernadotte (formerly CMO of WOLFSBLUT)

WOLFSBLUT Customer Experience

  • WOLFSBLUT customers have a higher brand identification and brand loyalty compared with the customers of competitors’ brands.
    Such were some results of two representative surveys conducted in 2015 and 2017 by Konzept & Markt, a market research institute. In these surveys, 2,000 pet owners throughout Germany were asked about 70 manufacturers of pet food and accessories, including brands such as Chappi, Eukanuba, Royal Canin and Pedigree.
  • WOLFSBLUT differentiation characteristics were communicated most successfully compared to the competitors’ brands.
    This is but one conclusion found in the Marketing Mix Analysis of Dry Dog Food in 2015, conducted by research tools, a market research company in Esslingen, Germany.

 

WOLFSBLUT communicates USPs most successfully
WOLFSBLUT, first premium dog food in food retail trade
WOLFSBLUT received the pet supplier award in 2015 and 2017
On Brand – the WOLFSBLUT trade fair stand
WOLFSBLUT, authentic and highly differentiated

 

 

 

 

 

 

Thomas Bernadotte

since 05.2020
Business Growth Consulting - Strategic Marketing and Branding Expert
increasing brand value • building brands • creating new growth platforms
06.2011 - 03.2020
Chief Marketing Officer and Key Account Manager of WOLFSBLUT
WOLFSBLUT is a brand of Healthfood24 GmbH
Contact
Sonstiges

Imprint

Information according to § 5 TMG:
Thomas Bernadotte
www.bernadotte-design.de
www.brand-marketing.solutions
www.markenerkennungswort.de
www.marketing-for-startups.de
www.t-c-bernadotte.de
www.thomas-bernadotte.de
www.marketing-für-kmu.de
Bernadottestrasse 88 B | 14195 Berlin
65 Cherry Orchard Cres | Dublin 10

Contact:
Tel: +49 (30) 84 722 722
E-mail: info@t-c-bernadotte.de

Responsible for the content according to § 55 Abs. 2 RStV:
Thomas Bernadotte
Bernadottestrasse 88B | 14195 Berlin

 

Disclaimer

Liability for contents
As a service provider, I am responsible for my own content on these pages in accordance with § 7 Para. 1 TMG (German Telemedia Act). However, according to §§ 8 to 10 TMG, I am not obliged as a service provider to monitor transmitted or stored third-party information or to investigate circumstances that indicate illegal activity.
Obligations to remove or block the use of information according to general laws remain unaffected by this. However, liability in this regard is only possible from the point in time at which a concrete infringement of the law becomes known. If I become aware of any such infringements, I will remove the relevant content immediately.

Liability for links
My offer contains links to external websites of third parties, on whose contents I have no influence. Therefore, I cannot assume any liability for these external contents. The respective provider or operator of the sites is always responsible for the content of the linked sites. The linked pages were checked for possible legal violations at the time of linking. Illegal contents were not recognisable at the time of linking.
However, permanent monitoring of the content of the linked pages is not reasonable without concrete indications of a legal violation. If we become aware of any infringements of the law, we will remove such links immediately.

Copyright
The contents and works created by the site operators on these pages are subject to German copyright law. Duplication, processing, distribution, or any form of commercialization of such material beyond the scope of the copyright law shall require the prior written consent of its respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use.
Insofar as the content on this site was not created by the operator, the copyrights of third parties are respected. In particular, third-party content is marked as such. Should you nevertheless become aware of a copyright infringement, please inform us accordingly. If we become aware of any infringements, we will remove such content immediately.

 

Privacy policy

Data protection
The operator of these pages takes the protection of your personal data very seriously. I treat your personal data confidentially and in accordance with the legal data protection regulations as well as this data protection declaration.
As a rule, it is possible to use my website without providing personal data. Insofar as personal data (e.g. name, address or e-mail addresses) is collected on my pages, this is always done, as far as possible, on a voluntary basis. This data will not be passed on to third parties without your express consent.
I would like to point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.

Privacy policy for the use of YouTube
My website uses plugins from YouTube, a site operated by Google. The operator of the site is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit one of my pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of my pages you have visited.
If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.
Further information on the handling of user data can be found in YouTube’s privacy policy at: www.google.de/intl/de/policies/privacy.

Any mention of brand names is for information purposes only. The rights to registered trademarks/trademarks are held by the trademark owners.

Proof of origin of the images, graphics used
Graphic home page: © Thomas Bernadotte
Photo „Thomas Bernadotte and Wolf Petja“: © Tanja Askani, www.tanja-askani.de
Photo „Thomas Bernadotte and Robert Alan Packard“: © Thomas Bernadotte
Photo citation „Bar chart“: © research tools, Kesselwasen 10, 73728 Esslingen am Neckar, www.research-tools.net
Photo quote „Wolfsblut display at REWE“: © Dähne Verlag GmbH, Am Erlengraben 8, 76275 Ettlingen, www.petonline.de/startseite/aktuelles/article/zooroyal-bringt-wolfsblut-in-die-rewe-maerkte
Photo quote „Award ceremony“: © Dähne Verlag GmbH, Am Erlengraben 8, 76275 Ettlingen, www.petonline.de/startseite/aktuelles/article/auszeichnungen-fuer-fressnapf-zooplus-und-nestle-purina
Photo „WOLFSBLUT exhibition stand“: © Thomas Bernadotte
Photo „Robert Alan Packard and Wolf Petja“: © Tanja Askani, www.tanja-askani.de

Privacy policy

The responsible person within the meaning of the data protection laws, in particular the EU General Data Protection Regulation (DSGVO), is:

Thomas Bernadotte |Bernadottestrasse 88 B | 14195 Berlin
Contact e-mail: info@t-c-bernadotte.de

 

Your data subject rights

You can exercise the following rights at any time using the contact details provided by our data protection officer:

Information about your data stored by us and its processing (Art. 15 DSGVO),
Correction of incorrect personal data (Art. 16 DSGVO),
deletion of your data stored by us (Art. 17 DSGVO),
Restriction of data processing if we are not yet allowed to delete your data due to legal obligations (Art. 18 DSGVO),
objection to the processing of your data by us (Art. 21 DSGVO) and
Data portability, insofar as you have consented to the data processing or have concluded a contract with us (Art. 20 DSGVO).

If you have given us consent, you can revoke this at any time with effect for the future.

You can lodge a complaint with a supervisory authority at any time, e.g. the competent supervisory authority in the federal state of your residence or the authority responsible for us as the controller.

A list of the supervisory authorities (for the non-public sector) with address can be found at: https://www.bfdi.bund.de/DE/Service/Anschriften/Laender/Laender-node.html.

 

Contact

 

Type and purpose of processing:

The data you send us will be stored for the purpose of individual communication with you.  The provision of further data is optional.

 

Legal basis:

The processing of the data sent is based on a legitimate interest (Art. 6 para. 1 lit. f DSGVO).

By providing the contact form, we would like to enable you to contact us in an uncomplicated manner. The information you provide will be stored for the purpose of processing the enquiry and for possible follow-up questions.

If you contact us to request a quote, the data entered in the contact form will be processed to carry out pre-contractual measures (Art. 6 para. 1 lit. b DSGVO).

 

Recipients:

Recipients of the data are, if applicable, order processors.

 

Storage period:

Data will be deleted no later than 6 months after processing the request.

If a contractual relationship arises, we are subject to the statutory retention periods according to the German Commercial Code (HGB) and delete your data after these periods have expired.

 

Provision mandatory or required:

The provision of your personal data is voluntary. However, we can only process your request if you provide us with your name, e-mail address and the reason for the request.

Information about your right to object according to Art. 21 DSGVO

 

Individual right of objection

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data relating to you which is carried out on the basis of Art. 6(1)(f) DSGVO (data processing on the basis of a balance of interests); this also applies to profiling based on this provision within the meaning of Art. 4 No. 4 DSGVO.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

 

Recipients of an objection

Thomas Bernadotte Bernadottestrasse 88 B | 14195 Berlin
Contact e-mail: info@t-c-bernadotte.de

 

Changes to our privacy policy

We reserve the right to adapt this data protection declaration so that it always complies with the current legal requirements or in order to implement changes to our services in the data protection declaration, e.g. when introducing new services. The new data protection statement will then apply to your next visit.

 

Questions to the data protection officer

If you have any questions about data protection, please write us an e-mail or contact the person responsible for data protection in our organisation directly:

Thomas Bernadotte
Bernadottestrasse 88 B | 14195 Berlin
Contact:
Tel.: +49 (30) 84 722 722
E-mail: info@t-c-bernadotte.de